︎︎︎ graphic design & illustration & book covers & art 
1. Maps + Stories
2. Memory collection
3. Nostalgia
In collaboration with the Mitchell Art Gallery at MacEwan University
WEMORIES: A history and storytelling map of West Edmonton Mall 

2023

︎︎︎wemories.ca
︎︎︎Get your own copy of the WEMORIES map here

WEMORIES is a paper map publication that asks the very Edmontonian question: "What exactly we have we all been up to at West Edmonton Mall for the past forty years?" As it turns out: we’ve been up to a lot! With eighty-seven crowdsourced memories about the legendary place that is WEM, the Wemories map is a storytelling, history and art project. Created as part of the Mitchell Art Gallery's THE MALL exhibition, the map was compiled from hundreds of excellent stories and memories contributed online and in-person at the gallery between January and March 2023. The in-gallery portion included a recreation of the original terazzo tile floor at WEM.

Thank you to Carolyn Jervis, director and curator at the MAG, for the amazing opportunity to tell stories that are quite personally nostalgic to me and to generations of Edmontonians.

Feeling the heat of the fire breathing dragon, Oilers practice at the Ice Palace, haunted houses and Rock 'n' Ride. Sneaking away to get piercings on school field trips. A Garth Brooks sighting at the Canary Island store in 1989! Auditioning to be a VJ at Much Music by jumping into the pirate ship pool? Edmonton’s stories of West Edmonton Mall are unreal, and mall vibes might just be the thing that tie Edmontonians together.

︎︎︎ An excellent THE MALL reading list from the artists in the show, courtesy of the MAG
︎︎︎ A review of THE MALL in Galleries West



︎︎︎graphic designer in edmonton and calgary alberta canada
︎︎︎vikki[at]veekee.ca