︎︎︎ graphic design & illustration & book covers & art 
1. Maps + Stories
2. Memory collection
3. Nostalgia
In collaboration with the Mitchell Art Gallery at MacEwan University
WEMORIES: A history and storytelling map of West Edmonton Mall 

2023

︎︎︎wemories.ca
︎︎︎Get your own copy of the WEMORIES map here

WEMORIES is a paper map publication that asks the very Edmontonian question: "What exactly we have we all been up to at West Edmonton Mall for the past forty years?" As it turns out: we’ve been up to a lot! With eighty-seven crowdsourced memories about the legendary place that is WEM, the Wemories map is a storytelling, history and art project. Created as part of the Mitchell Art Gallery's THE MALL exhibition, the map was compiled from hundreds of excellent stories and memories contributed online and in-person at the gallery between January and March 2023. The in-gallery portion included a recreation of the original terazzo tile floor at WEM.

Thank you to Carolyn Jervis, director and curator at the MAG, for the amazing opportunity to tell stories that are quite personally nostalgic to me and to generations of Edmontonians.

Feeling the heat of the fire breathing dragon, Oilers practice at the Ice Palace, haunted houses and Rock 'n' Ride. Sneaking away to get piercings on school field trips. A Garth Brooks sighting at the Canary Island store in 1989! Auditioning to be a VJ at Much Music by jumping into the pirate ship pool? Edmonton’s stories of West Edmonton Mall are unreal, and mall vibes might just be the thing that tie Edmontonians together.

︎︎︎ An excellent THE MALL reading list from the artists in the show, courtesy of the MAG
︎︎︎ A review of THE MALL in Galleries West




Edmonton Street Performers Festival      
Full festival assets! Season image, site signage, posters, billboards and even some animated ads produced in AfterEffects.
2022

︎︎︎ Some very goofy imagery and festival assets for Edmonton Street Performers Festival’s triumphant return to in-person programming in Churchill Square in Edmonton, Canada!

As the festival was in collaboration with the Works Art + Design festival this season, I turned the joke into the art.

A spray can spraying out all the comedy and laughs and juggling pins was just the perfect thing - if you look close, there’s some easter eggs right on the can.

Bold and playful typography in the festival’s primary colours keeps the mood upbeat and offbeat.

The project included site signage, posters, billboards, social media assets, and several animated ads produced in AfterEffects.

A ton of fun was had working on this with the amazingly funny Marian Brant and Liz Hobbes, who had some excellently off the wall ideas during the whole process! 100% archival, dontcha know.

*bonus: check out the original concept sketch and see the beginning of it all!

1. Spot Illustration
2. Characters
3. Editorial Illustration
Clients:
➝ Alberta Views Magazine
➝ Alberta Treasury Branches

➝ New Trail Magazine
➝ etc


A selection of editorial and spot illustrations.






SHOULD ALBERTA HAVE AN INHERITANCE TAX?
Alberta Views 2022 Debates section


SHOULD ALBERTA STOP FIGHTING THE PINE BEETLE?
Alberta Views 2022 Debates section



NEW TRAIL MAGAZINE
An illustration about the future of privacy - even the cactuses have eyes. This was from the reasonably innocent digital privacy age of 2015 and hoo-wee does this hit close to home these days...


SOCIAL ENTERPRISE FUND
An editorial illo highlighting funding available to non-profits for unusual projects. My solution was to think about it as seeds that grow money for a positive community.


ATB NEIGHBOURHOOD ICONS
A series of icons based on community activities and architectural buildings in Edmonton for Alberta Treasury branch maps.





CULINA HIGHLANDS POP UP DINNER POSTER
Oh boy were there ever perogies in a community hall that night, let me tell you! Those Lazarenko siblings are unstoppable. A Ukranian/Polish folk art theme (I’m first-gen Polish-Canadian).


ATB LAKELAND CHARACTERS
A series of characters for an eventual design of a mural for ATB Financial’s Lakeland branch. The illustrated characters are based on a day of people watching and sketching at the branch location.



1. Graphic Design
2. Print isn’t dead
3. ⌘+P 
Clients:
➝ various


︎︎︎A selection of graphic design pieces
Posters, album covers, packaging, logos, etc.




Glass Bookshop
Identity + Kickstarter Merch + Miscellany
2019-2021



A dreamy look and feel of a brand plus kickstarter merch for Glass Bookshop. Part bookstore and part community space focussed on celebrating writing by BIPOC and queer folks, and the indie presses.





PRAIRIE TALES 16      
Broadsheet + Festival Program Guide
Print Design


An experimental film festival program guide that is intentionally made to unfold into a keepsake broadsheet poster. Offset printed and featuring good ol’ neon Pantone 811C. Word has it this piece is still up in some indie cinema offices. Hope that neon isn’t fading too badly....!





The 3AM Subtext
Poster Design
2019

Main image, full size poster and program design for a theatre play by Matthew Stepanic.
Ink, pencil and digital interventions in Photoshop.


1. Maps + Illustration
2. Design as rebuttal
3. Local Guide/Travel Guide
Client: Personal Project
Edmonton: It’s Fine Here!

2023
3rd ed.
2020
2nd ed.
2017
1st ed.
︎︎︎Get your own copy of the Edmonton: It’s Fine Here! map here.

AN OFFBEAT LOCAL’S GUIDE TO EDMONTON, CANADA

Edmonton: It’s Fine Here is a map originally created in response to Lonely Planet advising its readers that Edmonton, Alberta, Canada was probably not worth visiting. The points of interest in the first edition 2017 map was fully crowdsourced from longtime locals. Now in its third edition, the guide catalogues all sorts of favourite outdoor sculptures, cheap eats, flea markets, The Mall, dive bars, fancy bars, and special views that can make us feel fine about this place we call home. 


︎︎︎copyright 2022
︎︎︎vikki[at]veekee.ca